Daytona (July) TV Ratings:
TV ratings are yet to become final but Adam Stern on Twitter is reporting that the Coke Zero 400 is projected to be the most watched sporting event of the weekend with 5.4 million viewers tuning into Dale Jr.’s final ride (for now at least) at Daytona. Last year’s race had 5.7 million viewers, so there was a slight decline. Keep in mind that this race was on network television, compared to the last many races being exclusively on cable and having no more than 3.24 million viewers.
Sonoma TV Ratings:
Shocking! TV ratings dropped from a year ago. NASCAR Cup Racing from Sonoma received a 2.0 rating and 3.240 million viewers on FS1. This is down from a 2.4 rating and 3.9 million viewers from a year ago, which also aired on FS1. The race was the second highest rated sporting event of the weekend, behind the PGA Tour tournament which aired on the CBS network.
Even though ratings continue to drop, it is neat to see that Cup qualifying on Saturday rated higher and had more viewers than the IndyCar race on Sunday, which aired on NBCSN. Also, Xfinity Series racing at Iowa came in at just under 1 million viewers, with 983,000 people tuned in to watch William Byron’s first career Xfinity Series victory.
Michigan (June) TV Ratings:
The TV ratings continue to drop for NASCAR Monster Energy Series racing as Michigan posted a 1.9 overnight, down from 2.07 in 2016. The 1.9 rating is actually average for what the NASCAR FS1 broadcasts have managed to pull this year and has typically been the top rated sports weekend programming aside from the NBA playoffs. For total viewership, 3.1 million viewers tuned in the Cup race at Michigan and a total of around 1.1 million viewers tuned into the Xfinity Michigan race on Saturday.
Going deeper into the numbers, the key demographic that NASCAR has its sights set on is the all too pivotal 18-49 aged viewers. In that, NASCAR at Michigan scored a 0.5, compared to a 0.6 for the MLB on FOX Saturday night game. Take into consideration though that this game was on broadcast network and the NASCAR race was on cable, so the numbers aren’t exactly all that comparable.
[Numbers gathered from Show Buzz Daily]